Sara Munds is Managing Director of the Global Media division based in London.

Sara Munds was co-founder, with David Kogan, of Reel Enterprises Ltd which was sold to Wasserman Media Group in 2011. Reel was formed in January 1998 and includes broadcasters, sports federations and digital platforms on its client list.

The current client list in the UK includes broadcasters such as the BBC and sports clients such as the Premier League, Football League, NFL and Premier Rugby in the UK.

Munds began her career as a Copywriter for advertising agency McCann Erickson. She became Managing Director of Foresight in 1986, a communications agency for film and media clients, financial PR and corporate relations.

Since then, Sara has spent more than 20 years working for major brands and blue-chip companies including Nestle, Coats Viyella plc, United Broadcasting and Adidas – on media strategy, brand communications and business development.

In 1994, Sara joined GMTV, the morning television show for ITV Network, where she became Senior Producer, before co-founding Reel Enterprises with business partner David Kogan.

She is married with two sons and lives in West London.